The Universe conspires in my favor, offering the world as my playground, with limitless paths to explore.
About me:
Hi there, and a hearty welcome to my corner of the internet!
I'm Samantha Herrera, hailing from the vibrant streets of Caracas, Venezuela. A leap of faith (and a plane ride) in 2009 brought me to the U.S., where I dove headfirst into the world of Business and Marketing in the scenic Washington D.C. area. Think of me as a multi-passionate human with a zest for life and an entrepreneurial spirit that just won't quit.
Fast forward to today, and you'll find me thriving at Meta as an e-Commerce Consultant. Here, I'm in my element, fueling the rapid growth of e-Commerce and Omnichannel brands with a mix of gusto and strategic genius. But my journey didn't start here. Once upon a time, I co-founded a tech company in the tech-savvy city of Austin, TX, leading the Marketing and Operations teams to new frontiers. And before that? I was shaping minds and strategies as a Sales & Executive Trainer for a technology firm right back where my U.S. adventure began.
Working with clients? That's my jam. I thrive on building relationships, digging deep into challenges, and partnering closely with brands to skyrocket their growth and shake up their future planning. It's not just about the work; it's about forging bonds that stand the test of time and change.
What's my superpower? Well, aside from radiating joy, I'm equipped with a keen sense of business strategy that sees opportunities where others see obstacles, and a talent for thinking steps ahead in the game. My curiosity knows no bounds; I'm a relentless problem-solver and a lifelong learner. My thirst for knowledge is unquenchable, driving me to tackle problems with a unique blend of creativity and precision. I don't just show up; I bring my entire being—my unwavering integrity, clear transparency, steadfast commitment, and rich expertise—to make a real difference in everything I undertake.
When the laptop snaps shut, you'll find me soaking up the great outdoors, ideally somewhere you can hear the rustle of leaves or the gentle flow of water. Whether it's exploring this beautiful planet with my incredible partner or enjoying the simple joys of life with our six beautiful dogs, it's these moments that recharge my batteries and inspire me to bring more magic into the world of business.
So, here's the grand invitation: My digital doorstep is always open. My dream is to build a community with resonant individuals. Whether you're here to build bridges, exchange dazzling ideas, create heartfelt relationships, or seek guidance through mentorship - in both directions, you're in the right place. As I stand committed to my own evolution, I'm equally passionate about fostering connections that inspire mutual growth and discovery. If you're drawn to building, learning, and growing together, let's embark on this adventure. The next steps we take could lead to incredible destinations. Welcome to a space where your ideas, dreams, and aspirations are celebrated and encouraged.
Accomplishments That Speak Volumes
10+
Over a decade of growing and learning to reach mastery in Business, and Marketing
$444M+
Proven success managing and growing multi-million dollar client portfolios
700+
Impact at scale: accelerating growth for hundreds of businesses
8
Inspired and motivated by my beautiful growing family
Signature Achievements
Dive into the chapters of my professional journey, where curiosity meets ambition, and every challenge is a new adventure.
The Entrepreneurial Spirit Takes Flight: At the tender age of 26, armed with dreams and determination, I co-founded my own tech startup. This wasn't just a job; it was a masterclass in innovation and leadership. I steered a talented team through the creation of groundbreaking online TV and radio streaming applications, designing go-to-market strategies that turned ideas into realities. This thrilling venture granted me the ultimate freedom to blend work and wanderlust, leading me to live in the beautiful Barcelona, Spain, for 6 months. There, I indulged in the art of exploration, hopping between European cities with just a backpack and $20 Euro flights – talk about traveling light!
Joining the Big Leagues at Meta: Realizing the value of learning from giants, I joined Meta in 2018 as an Agency Partner. Here, I delved into the vibrant world of the largest independent agencies in the U.S., impacting thousands of clients through dynamic partnerships. Managing a multi-million dollar portfolio, I discovered the profound impact of aligning visions and values in the business realm.
Exploring New Horizons: By 2021, my quest for growth led me to Meta's e-Commerce team, diving into the intricacies of beauty, apparel, subscriptions, and wellness verticals. This role was a doorway to forging strong partnerships, nurturing a community of clients ready to transform their visions into victories.
Masterminds - A Meeting of Minds: In 2022, I pioneered 'Masterminds' – a vibrant meeting space designed for learning, collaboration, and networking. This initiative was more than just meetings; it was a breeding ground for brilliance, warmly received by clients eager for more. With the support of my team and Meta's leadership in 2023, Masterminds blossomed across the NORAM sales team, influencing hundreds of clients and significantly boosting ad revenue.
The Joy of Aligned Partnerships: Witnessing the transformative power of partnership has been a highlight of my career. I've seen clients soar from generating hundreds of thousands to millions of dollars, and others leap from the $10M to the $50M annual revenue milestones. These moments are not just achievements; they're affirmations of the magic that happens when we work closely and dream big.
Let's Get to Know Each Other!
Are you driven by a deep passion for spiritual growth and meaningful impact? Do you thrive in conversations that elevate consciousness across business, spirituality, and wellness sectors? You’re not alone. My goal is to forge a network of like-minded individuals who are committed to positive change. Reach out today to connect and explore how our collaborative efforts can create a dynamic community. Together, we can achieve more and inspire real transformation.
